With its brands BMW, MINI, Husqvarna Motorcycles and Rolls-Royce, the BMW Group is one of the world’s most successful premium manufacturers of automobiles and motorcycles. As a corporate citizen, the company is represented around the world with 25 production and assembly sites as well as 43 sales locations and a sales network comprising more than 140 national representations.
Long-term thinking and responsible action are the basis of the BMW Group’s economic success. In its strategy, the company has anchored the strong commitment to ecological and social sustainability along the entire value chain, consistent product responsibility and the conservation of resources. Consequently, the BMW Group has been the segment leader in the Dow Jones Sustainability Index for seven years now.
Social commitment has always been an inherent part of the BMW Group’s entrepreneurial self-image. By involving numerous corporate resources, an active exchange between the BMW Group and society has been established. An important aspect here is the increasing involvement of associates in the scope of corporate volunteering.
With the BMW Group Award, which has been awarded to 45 projects and scientific papers since 1997, as well as various other activities, the company has been promoting the cooperative partnership of different cultures and open, personal encounters of people with different cultural backgrounds for decades.
These aspirations are expanded and strengthened through the cooperation with the UNAOC: “Together with the UN Alliance of Civilizations, we are now taking our efforts in this field to a new level,” comments Harald Krüger, Member of the Board of Management of BMW AG and Patron of the Award for Intercultural Innovation. “The cooperation with UNAOC allows us to pool strengths, to reach even more people and to increase the efficiency of our international commitment.”