About The Project

A world-first, Everyday Racism is a mobile phone app which challenges players to live a week in the life of an Aboriginal man, a Muslim woman, or an Indian student. Over the course of one week, participants receive texts, tweets, images and videos that will challenge their assumptions, enable them to better understand people from different cultures, and help them see the importance of speaking up when they witness racism. It offers a journey to intercultural understanding by walking in someone else’s shoes.

All Together Now, the Australian charity behind the app, believes that raising awareness about racism is crucial to improving intercultural awareness, education and citizenship. It is also essential in addressing cross-cultural tensions by making the public aware that these tensions exist and providing tools so people are better prepared to ameliorate these tensions. With 19% of Australians having been a target of racism in the past year, the app contributes to reducing this problem by building empathy among players and preparing them to respond when they witness racism. When more people speak up against racism, racism becomes socially unacceptable.